My Secret Work Weapon: Site for challenger brands offers food for thought

Head of brands and communications, First Direct

My secret work weapon is the Eatbigfish consultancy's site and the app it produces. It reflects the philosophy of Adam Morgan, one of its partners, in relation to giving brands that have a particular challenge in their marketplace the tools to stand against something, or to challenge something in their category. First Direct has always been in that space, so, for me, it's an interesting philosophy.

We've done a bit of work with Adam in the past and I love the way the site and the app works. It is updated with short pieces that provide food for thought. Not everything is relevant to me, but it always offers nuggets of inspiration. It's easily digestible and always gives real-life examples, so it helps to start your own thought-process going.

In a highly regulated sector such as financial services, it's easy to get bogged down. Little things like this help you reframe things and cut through the day-to-day clutter and negativity.

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