Microsoft prepares for pre-Christmas tablet battle against Amazon and Apple

Microsoft: 'surface' campaign' for the tech giant's tablet
Microsoft: 'surface' campaign' for the tech giant's tablet

Microsoft, Amazon and Apple are gearing up for an aggressive tablet computer battle in the UK, in the lead up to Christmas.

Microsoft has revealed it will launch its first ever tablet in the UK on 26 October, the day after Amazon launches its Kindle Fire tablet range in the UK.

Meanwhile, Apple is expected to unveil an iPad Mini tablet on the 23 October after sending out an invite that claimed, "we’ve got a little more to show you".

Apple is renowned for launching devices shortly after revealing details of products at its much hyped press conferences, meaning the rumoured iPad Mini is likely to launch well before Christmas.

The Microsoft Surface tablet will cost £399 for the entry level version, rising to £559 for the 64GB version.

Microsoft has already unveiled the first ever advert for its tablet computer, but Microsoft is not commenting on whether the US-made ad will air in the UK.


Amazon’s seven-inch Kindle Fire HD with 16GB storage will cost £159 when it launches in the UK. It will be available through retail partners including Waterstones and Carphone Warehouse.

Apple and Amazon are increasingly squaring up to each other as speculation grows about the potential release of an iPad Mini, which would compete directly against the Kindle. Amazon is also bringing an 8.9 inch Kindle Fire to the UK to rival the iPad.

Google sells the Nexus 7 tablet in the UK, which it makes in conjunction with tech manufacturer Asus.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer