We'll Call You: Starbucks

Mole was keen to find out more after reading reports that the chain paid just £8.6m in UK corpo­ration tax over a 14-year period, and none in the past three years.

Starbucks Good morning. How can I help you?
Mktg I’m concerned about all the reports I have been reading that Starbucks has not been paying much tax. Is this all true? Also, I have been struggling to get through to your customer care line this morning, which has been annoying.
Starbucks What can I tell you, we have been kind of busy this morning. Sorry.  Yes, we have had a lot of publicity at the
moment but the important thing to remember is that Starbucks does pay tax in the UK.
Mktg  OK, so why all the bad
reports. Is it not true?
Starbucks Hey, I am not qualified to go into the nitty gritty of it all, but we do pay tax. One thing I can suggest is to go the Starbucks website, which maps out some of the issues. That is definitely worth a read. The other thing to mention is that Starbucks continues to invest and create jobs in the UK.
Mktg So, will there be a change in Starbucks’ approach to tax?
Starbucks I don’t know about that. What I do know is that we are working hard and will continue to do so. I am a US citizen and I pay my taxes. I can see why tax is such a big thing, it really riles me, but Starbucks does pay tax in the UK.
Mktg It seems as though you are just the latest whipping boy out there, following on from News International, the BBC and Facebook.
Starbucks Yes, you are right, It is Apple, then someone else, then someone else. It is just how these things pan out.  Anyway, if there is anything else we can help you with, remember all you have to do is pick up the phone.
Mktg OK, that is good to know. I’ll have a look at the Starbucks site and see if I can get some more information. Thanks.

VERDICT: 8 out of 10

The call-handler didn’t shy away from any of the questions and never resorted to stock answers. He seemed genuine, went into detail and came across as charming, rather than a cold corporate voice.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer