Tesco tweaks site to cater for commuters

Tesco.com: Tube-map style delivery van poster to feature on London Underground
Tesco.com: Tube-map style delivery van poster to feature on London Underground

Tesco is targeting commuters with a new section on its grocery website that is optimised for mobile to allow people to shop with ease on the commute.

The commuter zone is designed to target consumers who want to avoid the hassle of carrying heavy shopping at the end of a working day.

The section will offer visitors access to their ‘favourites’ section on Tesco.com and allow easy access to the shopping basket and multi-buy savings.

Customers will be able to choose a delivery slot that suits their weekly routine with no extra delivery cost for those who are signed up to the retailer’s Delivery Saver service.

The zone is available nationwide, but initial marketing activity pushing the service is limited to London.

Marketing activity will include poster activity on the Underground featuring an image of the Tesco.com van, designed around the Tube map and showing products available via the Tesco commuter zone.

News of the marketing push in London comes after Virgin Media announced it would extend free Wi-Fi on the Tube until the end of the year, after recording more than a million browsing sessions in a single day.

A Tesco spokesperson declined to comment on when marketing for the zone would be taken nationwide.

Ken Towle, director of internet retailing at Tesco, said: "As the nights close in and it gets colder and darker, customers needn’t worry about stopping to shop on their way home – Tesco can deliver their order straight to their door, giving them more time to enjoy their evenings and weekends."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message