Power 100 Next Generation: Alistair Adams, marketing manager, Lloyds TSB

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

What the agency says: ‘A genuinely good guy who works hard and has a brilliant sense of humour. Has a very good creative eye and strategic head, and knows how to sell work into bankers!’

Work beyond years and peers: Adams developed and launched ‘Lloyds TSB Me’, a campaign which won three awards and was shortlisted for a further four. It received more than 65,000 ‘likes’, 50,000 competition entries and 226,000 site visits on a budget of just £100,000.

Advice to even younger self: ‘Be brave, be passionate and, above all, believe.’

Career X-Factor: His drive for high standards, even if that means taking the more time-consuming route.

Advice to young marketers: ‘Marketing is a very stressful industry to work in. I was once told that stress is like rocking in a rocking chair, it takes up your time but gets you nowhere. Every time the pressure builds and stress levels rise I remember this quote, it helps me focus on what I can control and action, rather than slow me down with hindering thoughts. Over the years this has helped me achieve in difficult situations.’

Inspiration: Senior manager Zoe Dark who, he says, has the ‘right balance between business acumen and a keen, passionate eye for creative’.

Background: Completed a degree in marketing, with a year in industry.

View LinkedIn profile

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands