We'll call you: Coca-Cola

Mole is losing a healthy-eating war with our offspring, and reckons the addition of a calorie-to-exercise counter on Coke's site sends an unhelpful message.

Mktg Hi, I read in the paper about the calorie-counter thing on your site, that tells you how many calories are in a drink and how much exercise it would take to burn them off. I've been having a play with it, and I'm a bit baffled as to why Coca-Cola has done this, as it seems to promote Coke as a healthy drink.

Coke I'm sorry, so the calorie counter, you think is promoting a healthy drink?

Mktg Yeah, because it's saying you can do 28 minutes of Pilates and it's the same as having a Coca-Cola.

Coke Well we've done this on the website as a response to people's concerns about their calorie intake. It is probably something our public affairs and communications team would have managed. I can send your feedback to them and get a response for you.

Mktg Yeah, I just think it's misleading, because it makes it look like it's OK to have these drinks. But they're not just bad for your weight, they're bad for your teeth. It says Diet Coke doesn't have any calories and you don't have to do any exercise to burn it off, but what about the enamel that it burns off your teeth?

Coke Well we would recommend that you drink our drinks as part of a balanced and healthy lifestyle. This is an attempt to help people do that.

Mktg I see what you're saying, but from my point of view, if my teenage daughter went on that, when I try to stop her having these drinks, she might say: 'It's OK to have a can of Coke, I walk to school every day.' It makes Coca-Cola seem like a healthy drink, when it's not.

Coke As I've explained, we recommend people drink our drinks as part of a healthy lifestyle and we have several drinks that don't contain any sugar. I will certainly share your feedback with our brand team.

Mktg Yeah, that would be really good if you could. I feel sometimes I'm fighting a losing battle. I know Coke is targeting young people, and I just don't want my daughter drinking these drinks.

Coke Well, I'm sorry to hear that, and I will share your feedback with our pack team.

Mktg I really appreciate that.

Coke Thanks, bye.



The call-handler kept her cool while handling the complaint. She did not take contact details, however, which might leave the caller uncertain as to whether the comments will be passed on.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign