We'll call you: Coca-Cola

Mole is losing a healthy-eating war with our offspring, and reckons the addition of a calorie-to-exercise counter on Coke's site sends an unhelpful message.

Mktg Hi, I read in the paper about the calorie-counter thing on your site, that tells you how many calories are in a drink and how much exercise it would take to burn them off. I've been having a play with it, and I'm a bit baffled as to why Coca-Cola has done this, as it seems to promote Coke as a healthy drink.

Coke I'm sorry, so the calorie counter, you think is promoting a healthy drink?

Mktg Yeah, because it's saying you can do 28 minutes of Pilates and it's the same as having a Coca-Cola.

Coke Well we've done this on the website as a response to people's concerns about their calorie intake. It is probably something our public affairs and communications team would have managed. I can send your feedback to them and get a response for you.

Mktg Yeah, I just think it's misleading, because it makes it look like it's OK to have these drinks. But they're not just bad for your weight, they're bad for your teeth. It says Diet Coke doesn't have any calories and you don't have to do any exercise to burn it off, but what about the enamel that it burns off your teeth?

Coke Well we would recommend that you drink our drinks as part of a balanced and healthy lifestyle. This is an attempt to help people do that.

Mktg I see what you're saying, but from my point of view, if my teenage daughter went on that, when I try to stop her having these drinks, she might say: 'It's OK to have a can of Coke, I walk to school every day.' It makes Coca-Cola seem like a healthy drink, when it's not.

Coke As I've explained, we recommend people drink our drinks as part of a healthy lifestyle and we have several drinks that don't contain any sugar. I will certainly share your feedback with our brand team.

Mktg Yeah, that would be really good if you could. I feel sometimes I'm fighting a losing battle. I know Coke is targeting young people, and I just don't want my daughter drinking these drinks.

Coke Well, I'm sorry to hear that, and I will share your feedback with our pack team.

Mktg I really appreciate that.

Coke Thanks, bye.



The call-handler kept her cool while handling the complaint. She did not take contact details, however, which might leave the caller uncertain as to whether the comments will be passed on.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message