Brand manager of the week: Lauren Brooking

Brand manager, Vaseline and Dove Men+Care, Unilever UK and Ireland

- Describe yourself in three words.

Energetic, curious and creative.

- How would you define marketing?

A way of igniting people's imagination and desire to purchase products and services.

- What would you be if you weren't a brand manager?

I'd probably be an industrial designer, or I'd love to work for an F1 team.

- What advice would you give someone starting their marketing career?

Be curious about consumers and find an area of marketing that gets you out of bed each morning.

You need strong business acumen and creativity.

- What was your first job?

Product designer at Mars, working on the design of the Galaxy chocolate bar.

- What was your finest hour?

Launching Vaseline Lip Therapy Ltd Edition Creme Brulee last year in Selfridges. It went on to become the fastest-selling product in the store's history.

- If you were a brand, what would you be and why?

One that takes something ordinary and makes it fun and quirky, such as Mini or Benefit make-up.

- What is your favourite ever marketing campaign?

'Diet Coke break'. Even now, I think this is how a lot of women remember the brand.

- What is your all-time favourite slogan?

'Only Smarties have the answer'. It's timeless and just rolls off the tongue.

- What marketing trend is dominating your job at the moment?

Limited editions, getting men to understand why they need to look after their face, and the growth in crowd-sourcing product or pack developments.

- What hobbies do you have?

Going to the gym, skiing, socialising, live music, and exploring at the weekends.

- What's your favourite pub?

The Ferry Inn in Salcombe, Devon. It reminds me of summer days by the estuary.

- If you could get tickets to any event, what would it be?

The Singapore F1 Grand Prix.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer