Brands line up for start-up mentoring scheme

Collider12: mentoring scheme opens its doors to start ups
Collider12: mentoring scheme opens its doors to start ups

Executives from William Hill, CBS Outdoor and BBC Worldwide are to mentor 10 early stage companies that are developing technologies that help brands engage with consumers.

The early stage companies are being chosen from a pool of applicants by investor group Pembridge as part of a public and private programme called Collider12.

The executives, who include William Hill’s head of strategy and corporate development Robin Chhabra, will provide mentoring over 13 weeks from early 2013.

Creative England, a body backed by the Department for Business, Innovation & Skills, is providing a £50,000 loan to each of the 10 successful applicants.

Pembridge’s investors, which include Ingenious, are providing £50,000 of equity to each successful applicant. Pembridge has also recruited the mentors from William Hill, CBS Outdoor and BBC Worldwide and is providing other business coaches, accountants and lawyers.

CBS Outdoor’s mentor is Dan Cresta, head of client strategy, and BBC Worldwide’s is Chris Whiteley, vice-president digital strategy and new business development.

Chhabra said: "Innovation is crucial to the continued success of companies like William Hill. This is a great opportunity to bring innovation and experience together, by combining the energy and new thinking of the start-ups with the insights and practical application of well-established and high-profile brands."

According to Pembridge the prospective participants are in fields including enhancing physical products with virtual services, campaign measurement, augmented reality, social media, mobile and "big data".

The first investors will have first right of refusal over further opportunities to invest in the start-ups.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message