Brand Manager of the Week: James Lacey

CRM assistant manager, Nissan GB

Describe yourself in three words.James Lacey

Chirpy, hopeful, perfectionist.

What would you be if you weren't a brand manager?

I still hold on to that dream of being a train driver.

What advice would you give someone starting their marketing career today?

Always start by working in a brand/product/service area that interests you as a consumer as well as a marketer – it makes it easier to get into the mind of the customer.

What was your finest hour?

Helping to launch Nissan Juke in 2010.

What's your greatest ambition?

To learn another language fluently – just got to decide on one and get cracking.

If you were a brand, what would you be and why?

Dependable, with an eye for quality – John Lewis.

What is your favourite ever marketing campaign?

Honda's 'Cog' mesmerised me the first time I saw it. It appealed to the gadget-tinkering technologist in me.

What is your all-time favourite slogan?

BBC iPlayer's 'Making the unmissable unmissable' has a simplistic beauty.

What hobbies do you have?

Movies, country walks, the occasional bike ride. Basically, anything but the gym.

What is your favourite pub?

The Cricketers in Meopham, Kent – a beautifully restored windmill by the beer garden and immense chunky chips.

If you had three wishes, what would they be?

Remembering names after one introduction; non-iron shirts that really are; and, if I'm running a minute late, the train is too.

What have been your best and worst freebies?

Best was a trip to Le Mans; worst was a 'set' of scented candles and travel clock.

What headline would you like to read in Marketing?

'World agrees on one mobile operating system.'


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug