FHM sparks Twitter outrage for 'normalising' violence against women

FHM
FHM

Bauer Media's flagship men's magazine FHM has sparked a wave of protest on Twitter after running a feature referring to a woman as a "girlfriend/mother/victim", prompting accusations of "normalising" violence against women.

 

The magazine's "What not to wear" feature (below) has received over 500 complaints in several languages via the Everyday Sexism website, while the FHM Twitter feed @FHM is yet to respond to the series of complaints from furious readers.

One tweeter @jenny_Brammall wrote: "That’s disgusting – I fail to see how such an implication of violence is funny".

While another, @lalalonghurst, wrote ‘Can’t believe I even have to say rape/murder isn’t banter, it should be obvious.’ Another twitter user argued that FHM ‘believes women only fit into 3 categories: Girlfriend, Mother or Rape Victim’.

EverdaySexism, an organisation which catalogues instances of sexism experienced by women on a day to day basis, has encouraged its users to tweet @FHM in protest.

A Bauer Media spokeswoman said: "FHM apologises unreservedly if the comment that appears in this month’s issue has been misinterpreted and has caused offence. We would like to make it clear that FHM does not condone and will never make light of violence against women."

Laura Bates, the founder of the Everyday Sexism Project, says that there is absolutely no defence for any publication to be normalising and making acceptable the notion of men making ‘victims’ of women.

‘Of course some will dismiss this as a meaningless quip, but the inclusion of such a joke within mainstream culture in this way has a very insidious and damaging effect’, she said adding that casual references like these treat gender based violence as little more than a joke or banter.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer