John Lewis posts record sales as ad soundtrack hits number one

John Lewis: 'snowman' Christmas campaign
John Lewis: 'snowman' Christmas campaign

John Lewis has recorded its best ever sales week and seen the soundtrack to its Christmas advert top the official singles chart.

The retailer’s sales for the week ending Saturday 8 December rose 15% year on year to £142m, which John Lewis is attributing to the success of its "omnichannel strategy".

Sales increased both in-store and online with johnlewis.com hitting record weekly sales of £42m and its best ever single day, which saw the online operation claw in £7.3m on "Mega Monday", the retail sector’s busiest shopping day.

Meanwhile, the Gabrielle Aplin cover of 'The Power of Love' used in John Lewis' Christmas campaign by Adam & Eve/DDB knocked Olly Murs off the top of the official UK singles chart last night.

John Lewis claims sales were driven by customers looking for "that special purchase" for Christmas gifting, including gloves, cashmere, lingerie, handbags or jewellery.

The strong performance of gloves as a gift coincides with the Christmas ad showing a snowman making a long journey to get a pair of gloves for his snowwoman.

Weather conditions have also boosted the retailer with the onset of cold weather resulting in an uplift of coat, scarves and knitwear sales.

Andrew Murphy, retail director at John Lewis, said record sales in an economically challenging market proves "customers trust John Lewis to deliver the perfect Christmas for their family and friends".

He said: "It is great to see a really festive buzz in our shops and all our partners are focused on providing the levels of service and advice our customers expect from us, particularly at this key Christmas period."

John Lewis managing director Andy Street has linked a 40% year-on-year increase in online sales across the last three weeks to "paying the right amount of corporation tax" during a Sky News interview.

Corporation tax has become a hot issue with the UK public with the spotlight on US corporations such as Amazon, Google and Starbucks which have used legal tax avoidance schemes to reduce the amount of corporation tax they make on their UK profits

Amazon has become embroiled in a row over its tax structure after only paying £1.8m in corporation tax last year on profits of £74m and sales of £3.35bn.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral
Chevrolet launches £350m Manchester United shirt deal with nostalgic video
Warburtons rebrands to 'Warbeartons' in Paddington Bear movie tie-up
M&S blames new website as non-food sales fall again
Top 10 skills for young creative talent: The Mad Men era of on-the-job learning is long gone
Pepsi Max calls on fans to take part in Kelly Rowland video
From mutton chops to manscaping, Gillette takes a trip through 100 years of male grooming
Digital democracy creation: how the marketing industry made its voice heard
Three prints spoof apology letter to hapless holiday-less consumers
Sponsors congratulate Novak Djokovic on Wimbledon win
Cristiano Ronaldo launches CR7 fashion range and website
How eBay drove awareness of The Amazing Spider-Man 2 for Sony Pictures
Lidl plots 'more British' brand in drive for customers
WeChat-owner Tencent on China's impact on international marketing - not vice versa
Imperial War Museum releases film announcing WWI exhibition
Why brand and music collaborations need to work for the fans, not the brands
Viral review: Star Trek's Zachary Quinto has Independence Day fun with Newcastle Brown Ale
Why brands should beware of Facebook's emotional engineering
Beats by Dre turns up the heat ahead of the France v Germany World Cup game
Top 10 ads of the week: Breaking Bad's Aaron Paul helps XBox reach top