HTC replaces Sony as mobile partner of Champions League

HTC: mobile phone supplier signs three-year partnership deal with UEFA
HTC: mobile phone supplier signs three-year partnership deal with UEFA

HTC has replaced Sony as the official mobile phone supplier for the Champions League and Europa League, after striking a three-year deal with UEFA.

Sony's mobile division had been a sponsor of Champions League football since 2009.

The Sony group will retain an association with the competition through its PlayStation brand.

UEFA, European football's governing body, extended its sponsorship agreement with Sony Computer Entertainment for the Champions League until 2015 and the UEFA Super Cup until 2014, back in April.

HTC claims it will use the sponsorship to deliver "surprising football experiences" to fans through its creative content and its latest technologies.

The agreement includes rights that will enable HTC to give its customers access to action through match tickets and exclusive content.

HTC’s branding will be included in the broadcast credits, on the competitions' websites and on match photographers' jackets.

The mobile manufacturer will use the sponsorship to tie in with its strategy of associating itself with the world of music, imaging, design and sport.

Recent high-profile partnerships include an on-going agreement with the MOBO awards and Rihanna's 777 World Tour.

The sponsorship deal begins on 1 January 2013 and will run until the end of the 2014/2015 football season.

It will also include the UEFA Super Cup final in 2013 and 2014, and the UEFA Women’s Champions League Final in 2013, 2014 and 2015.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer