RBS digital marketing exec to be general manager of driving.co.uk

Jim Murray-Jones: appointed general manager at driving.co.uk
Jim Murray-Jones: appointed general manager at driving.co.uk

News International has appointed Jim Murray-Jones, top digital marketing executive at the Royal Bank of Scotland (RBS), to head up driving.co.uk, its second-hand car classified ad site.

Murray-Jones is joining the site as general manager and will report to News International commercial managing director, Paul Hayes.

He will run day-to-day operations of  driving.co.uk, including its marketing and sales operations.

Murray-Jones has been head of digital marketing at the investment arm of RBS since July 2010.

He has also held a number of publishing roles, including those of digital publishing director at Haymarket, a role in which he helped oversee the acquisition of PistonHeads.co.uk. Haymarket Media Group publishes Marketing magazine.

Murray-Jones was also publishing director at Auto Trader. During his time there,he oversaw the development of the title's website, along with its extension of services to mobile.

He will take over from Chris Taylor, driving.co.uk launch director and interim general manager, who was appointed to the role of chief information officer in September

Driving.co.uk launched on October 1 and some believe it was rolled out to rival Auto Trader, the used-car title part-owned by Guardian Media Group (GMG).

However, News International claims its point of difference is its focus on premium second-hand cars, unlike Auto Trader, which sells all types of second-hand cars.

It is unclear if Murray-Jones whether is to be replaced at RBS.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers