MoneySupermarket takes on rivals with space shuttle ad

MoneySupermarket: ad features Top Gun soundtrack
MoneySupermarket: ad features Top Gun soundtrack

MoneySupermarket is the latest price comparison website to launch a New Year campaign, with a Hollywood-style TV ad showing a man buoyed by his insurance savings joining a space expedition.

Both and have marked the start of 2013 with major new campaigns, with the latter signing up scientist Professor Stephen Hawking to become the latest celebrity to tackle opera-singing brand character Gio Compario.

MoneySupermarket is looking to win a greater share of the market with the latest "You’re so Money Supermarket" ad promising to make consumers feel "epic" if they use its price comparison service.

In the TV ad, which launches on 7 January, "everyday man" Alan and his family join a crowd of spectators at Cape Canaveral, waiting to see a rocket launch. However, feeling "epic" from making savings of £300 on his car insurance, Alan grabs his son's lunchbox and a cycle helmet, and joins the astronauts for the launch.

The ad features 'Top Gun' soundtrack 'Take My Breath Away' by Berlin, with a voiceover by former 'Star Trek' actor Sir Patrick Stewart. It ends with a shot of Alan's wife trying to get into their car and the car keys seen floating in the space shuttle.

The campaign, by Mother London, will also feature radio, social media, CRM and PR activity.

According to Paul Troy, director of consumer marketing at MoneySupermarket, the site aims to differentiate itself from the competition with an overt emphasis on consumer savings, rather than the product.

He said: "Times are pretty tough out there right now for families in the UK. Saving money, particularly in January when you're trying to get the New Year off to a good start financially, can feel amazing, and give you a great sense of achievement."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message