Freesat hires ITV marketer Paul Gilshan to top role

Freesat: satellite tv made easy by VCCP
Freesat: satellite tv made easy by VCCP

Freesat has hired Paul Gilshan, ITV's director of commercial marketing and research, to fill the marketing director position left vacant by the departure of Will Abbott.

Gilshan will be tasked with overseeing the retail sales, brand, customer service, online marketing and communications activity at the subscription-free TV service.

He will report to managing director Emma Scott when he joins the company this spring. Brand and marketing consultant Eleanor McBrien will lead the marketing operation until Gilshan's arrival.

McBrien was previously vice-president for global marketing and creative services at NBC Universal, where she led marketing strategy for more than 80 channels.

The news comes after Marketing revealed in November last year that incumbent marketing director Abbott was leaving the company for insurance brand Hiscox.

Gilshan joins as the brand pushes its "free time" proposition, in competition to rival set-top box service YouView.

His previous roles include head of marketing for The Times and BSkyB, where he launched new subscription packages and relaunched Sky Movies respectively.

Scott said: "[Gilshan] stood out during the recruitment process as an outstanding marketer, who takes a strategic approach. His experiences have been focused on attracting and retaining customers and he has an obvious passion for all things TV. 

"He will be instrumental in shaping and driving the next phase of Freesat's growth."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug