Tesco hires Amazon boss for multi-channel future

Blinkbox: TV campaign for Tesco-owned digital film and TV service
Blinkbox: TV campaign for Tesco-owned digital film and TV service

Tesco boss Philip Clarke aims to make the supermarket the "multi-channel retailer of choice" in the UK this year following its acquisitions of Blinkbox, ebook firm Mobcast and music streaming service We7.

The supermarket has hired Robin Terrell, the former managing director of Amazon UK, as its multi-channel director, as Tesco seeks to adapt its business model to the digital era. 

Speaking to journalists this morning, Clarke said Tesco's acquisitions of Blinkbox, Mobcast and We7 represented a "small" investment for the company.

He said: "It is a small investment for us, but they get access to our customer base and our customers love it – so you will see more of that coming into play in 2013 because we want to be a multi-channel retailer of choice in the UK and that’s where it is going."

Clarke added the "multi-channel opportunity is biggest of all" and said Tesco was turning to Shoreditch's technology expertise because the supermarket needed "the innovation and the creative assets that can be provided there".

Terrell will take up his new role next month after being poached from his role as head of multi-channel development at the House of Fraser.

He previously headed up multi-channel at John Lewis, held the chief operating officer position at online retailer Figlesaves.com and was managing director of Amazon's UK business for six years.

Tesco is seeking to fuse its physical and online offering to create "another point of differentiation".

The supermarket is hoping the development of its digital entertainment business will supplement the success of its online food business.

Its online food sales grew 18% for the six weeks to 5 January and Clarke claims Tesco delivered to half a million customers in the week leading up to Sunday 23 December.

Clarke said the supermarket was boosted by strong growth of its own brands, "at the expense of manufacturers' brands", and has been taken aback by "how much people are buying into the Tesco brands".

His comments come two months after Tesco announced it was axing New Covent Garden soups from its shelves, some 12 months after launching its own chilled soup range.

Tesco's best Christmas in three years came despite a reduction of marketing expenditure "in total terms", compared to the previous Christmas, due to Tesco dropping its double Clubcard points offer.

Instead, the supermarket focused on a mail-out of personalised coupons to 10 million of its most loyal customers, while advertising by new ad agency Wieden+Kennedy focused on offering "good prices attractively".


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network