We'll call you: Morrisons

Ever since he gave the Aussies a summer of cricket tuition in 2005, Andrew Flintoff has been Mole's hero, so we were upset to hear the chain had dropped him

Mktg Hello, is this the customer service line?

Morrisons Yes, can I help you?

Mktg Yes, I heard that you are replacing the cricketer Andrew Flintoff with the TV presenters Ant and Dec. Is this true? It seems a shame. I thought Flintoff was a great fit for the brand.

Morrisons It is true, we have struck a deal with Ant and Dec. It was announced last week and we thought it was a good tie-up. What is it exactly we can help you with?

Mktg Well, I was just a little upset. I thought that Flintoff was great. I just want to know why you decided to drop him as a brand ambassador.

Morrisons As I said, we think Ant and Dec are a great fit for the brand, they are obviously very popular and on TV a lot, so we are very excited about the tie-up. I am not in a position to comment on other brand ambassadors.

Mktg OK, can you just tell, is the case that Ant and Dec will be fronting all Morrisons advertising in the future?

Morrisons As far as my understanding goes, this is the case. The best thing to do if you have any questions about previous brand ambassadors is to send a letter or to email the customer care line. I can give you the address, if that's helpful.

Mktg OK, that is helpful. Is it possible to confirm one thing, will Ant and Dec be used in all the advertising from now on?

Morrisons Yes, that is the case, as far as I know.

Mktg OK, thanks for your time. I appreciate it. If you can give me the customer care address that would be fantastic. Thanks again.

VERDICT: 5 out of 10

The call-handler was not very forthcoming. She was reluctant to provide any details and didn't seem well briefed on the subject matter.

She wasn't able to answer many of Mole's questions and repeatedly tried to persuade us to send a letter or email, which, it could be argued, undermines the whole idea of having a customer care telephone line. The answers she did give seemed rather vague.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers