Camelot poaches O2 marketing chief Sally Cowdry

Sally Cowdry: joins Camelot from O2
Sally Cowdry: joins Camelot from O2

National Lottery operator Camelot has recruited O2 marketing and consumer director Sally Cowdry to replace its former top marketer Richard Bateson.

Cowdry, who has been with the mobile operator for 13 years, will remain at O2 for the next few months to ensure a "smooth transition", as the Telefonica-owned mobile brand seeks a replacement.

An O2 spokesman said a search for a replacement has already begun, and added the company "will take the opportunity to look both externally and within the Telefonica group".

Cowdry will join in May and report into Camelot UK Lotteries managing director Andy Duncan. She will hold the role of marketing and consumer director and have overall responsibility for the consumer insight and marketing of The National Lottery and additional games within the portfolio, including scratchcards.

She has been brought in to replace Bateson, who has been transferred to a commercial director role at consultancy arm Camelot Global Services.

Duncan said: "As the steward of the UK National Lottery and all its game brands, we have an enormous responsibility to the nation to keep the brands as fresh, as engaging and as relevant as possible.

"The position of marketing and consumer director for The National Lottery is a unique and exciting role and, in this position, Sally will be responsible for further developing the brand to ensure it ultimately drives further sales growth and returns to National Lottery Good Causes."

During her tenure at O2, Cowdry oversaw the introduction of the brand’s first pay monthly SIM-only scheme, the launch of The O2 and its Priority scheme, which gives customers special access to music, sport and retail experiences.

Cowdry joined BT Cellnet, which was rebranded to O2 in 2002, from BAA-owned Heathrow Express in 1999.

Camelot has made the high-profile appointment as it seeks to fend off competition from Richard Desmond’s Health Lottery. In August, Desmond triumphed in a bitter legal dispute, which saw Camelot claim the Health Lottery should not have been awarded a licence by the Gambling Commission. 


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer