YouView partners BT and TalkTalk clash over marketing claims

Talk Talk: press ad that sparked clash with fellow YouView partner BT
Talk Talk: press ad that sparked clash with fellow YouView partner BT

BT and TalkTalk have clashed over an ad for TV set top box service YouView, despite both being partners in the joint venture.

TalkTalk was reprimanded today by the Advertising Standards Authority (ASA) after BT complained about a campaign for TalkTalk that claimed the YouView set top box "normally" cost £299 to buy.

BT objected to a claim on TalkTalk's website a week after YouView launched, which promoted a "free YouView box – normally £299". It also objected to a press ad that ran a day before, on 12 October 2012, offering "free YouView box, usually £299".

Objections were raised to the ad watchdog because BT claimed the "normal" cost of the box could not be substantiated so soon after launching YouView on 5 October.

The YouView box is now available to buy from for £248, but the higher-tier box still costs £299 from John Lewis.

Both BT and TalkTalk were unavailable for comment.

This comes comes after YouView placed its £10m ad account up for review following a high-0profile launch campaign. It is understood Adam & Eve/DDB resigned the account in December.

YouView chairman Lord Sugar will be involved in the pitch process, despite previously claiming he had "abstained" from becoming involved in the advertising for YouView.

Separately, BT has had a TV ad for its broadband package banned by the ASA, after claiming it was free for the first six months, despite customers being required to pay a line-rental fee.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands