Coca-Cola, BSkyB and Cisco to discuss sustainability at inaugural summit

The Sustainable Events Summit takes place at The Crystal on 24 January 2013
The Sustainable Events Summit takes place at The Crystal on 24 January 2013

Coca-Cola, BSkyB, Cisco, and Siemens are among those brands who will discuss sustainable solutions as part of this month's Sustainable Events Summit.

The summit, organised by Positive Impact, Sustainable Events Ltd and Smyle, takes place at The Crystal in London’s Royal Victoria Dock on 24 January. The venue itself is Siemens’ new £30 million centre for urban sustainability and the one-day event will be a mix of case studies, panel discussions and ‘Meet the Expert’ advisory sessions.

Coca-Cola’s sustainability projects coordinator Olivia Knight-Adams (right) will join Tricia Thompson, director of cycling at BSkyB and Cisco’s senior event marketing manager, Ben Atherton to explore whether clients are demanding sustainability and how the supply chain should be learning to read sustainability signals.

Kevin Worster, director global projects for Siemens will team up with Shaun McCarthy, chair of the Commission for Sustainable London 2012 and Thomas Jelley, UK corporate citizenship manager at Sodexo to discuss, what brands look for when making sustainability purchasing decisions.

"We’re delighted that so many brands, events agencies and organisations will be joining us at this important first live summit," said Smyle managing director Rick Stainton. "We’ve also got Glasgow 2014 and SportAccord discussing sustainability in practice at sport events as well as a raft of what we’re calling ‘Living’ case studies from agencies and venues."

Fiona Pelham, managing director of not-for-profit organisation Positive Impact, has been chairing an advisory group to determine what a sustainable events industry should look like for the future.

She said: "The findings have helped us to shape the summit’s agenda. Delegates will be asked to pledge their support for ongoing sustainable strategies and engage with the wider community through our online portal to help these advancements occur."

More detail of the event is available on the dedicated website

Readers of C&IT, Marketing, Event and Brand Republic are eligible for a 20% discount on tickets by quoting the code SES001 when booking.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers