Google+ boss dismisses Facebook search tactics

Google+: 'Our goal has never been to create this single destination'
Google+: 'Our goal has never been to create this single destination'

Google has shrugged off the potential impact of Facebook's Graph Search feature, unveiled by the social network last week, after claiming its closed media environment is less 'valuable' to consumers.

Speaking exclusively to Marketing, Marvin Chow, global marketing director at Google+, said a social 'layer' in user experience 'should be there whenever you find it necessary'.

He added that Google's social network strategy offers a 'much better' proposition than merely 'showing ads next to pictures of your nieces and nephews'.

Chow's comments came after Facebook announced Graph Search, which is intended to improve the search function within the network to allow users to search for information and content posted by friends.

Facebook chief executive Mark Zuckerberg has also revealed a partnership with Microsoft through which web search results from Bing will be provided within Facebook Graph Search.

Industry commentators have interpreted the developments at Facebook as an attack on Google+, but Chow claimed 2013 will be an 'exciting' time for the latter, describing Google as a company that 'thrives on innovation and loves competition'.

He added: 'If we can bring social information in context to where you need it, then that is more valuable to you.

'Our goal has never been to create this single destination where you have to go and consume social and then leave, [because] it should be there when you need it.'

Chow explained that the Google+ strategy is the result of the company 'believing in a more open web' and pointed out that, despite Google's social network offering a 'stream of content', this 'should not be the only way for you to consume this information'.

Facebook declined to comment on the story.

Read a full interview with Marvin Chow next month about Google’s vision for its social network, its plans to increase engagement on Google+ and Chow’s ‘disdain’ for traditional marketing.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message