Man Utd to vie with Spanish clubs for richest club honour

Manchester United: set to rival top two Spanish clubs as world's richest
Manchester United: set to rival top two Spanish clubs as world's richest

Manchester United's commercial success is likely to mean that it will soon be competing with Real Madrid and Barcelona for the accolade of the world's richest football club, according to Deloitte.

The annual report by the professional services network into the world's richest football clubs, published today, found that that Real Madrid has topped the global rich list for the eighth year in a row, with revenues breaking €500m (£420m) for the first time.

The top English club was Manchester United, which held onto its third spot, with revenues of €396m (£334m).

Manchester City was the joint top riser, leaping from 12th to seventh place in the standings, reporting revenues of €286m (£241m).

Manchester City's revenues were helped by the 2011 deal it signed with Etihad Airways to become the club's main commercial partner in a 10-year, £400m deal.

Chelsea was the other English club in the top five, after its revenues were boosted by winning last season's Champions League and the FA Cup.

Alan Switzer, director in the sports business group at Deloitte, believes that Manchester United's strategy of ramping up its commercial partners will mean that it will be competing with Real Madrid and Barcelona for the top spot within the next three years.

Manchester United currently has more than 30 commercial sponsors and last week it signed up soft drinks manufacturer Wahaha and China Construction Bank as new commercial partners.

The club aims to exploit its global brand recognition, as well as boosting revenues to help it compete in a new era of financial control in European football.

Austin Houlihan, senior manager in the sports business group at Deloitte, said: "Manchester United continue to successfully leverage their global brand. The new world-record, seven-year sponsorship deal with General Motors will double the revenues the club receives from its shirt partner in the first season of the new deal in 2014/15.

"This, combined with new Premier League broadcast deals from 2013/14, which will deliver incremental distributions between £20m and £30m per club, will help Manchester United push the two Spanish clubs above them for a top-two ranking."

Deloitte Football Money League table

  1. Real Madrid: €513m
  2. Barcelona: €483m
  3. Manchester United:  €396m
  4. Bayern Munich: €368m
  5. Chelsea: €323m
  6. Arsenal: €290m
  7. Manchester City: €286m
  8. AC Milan: €257m
  9. Liverpool: €233m
  10. Juventus: €195m

Source: Deloitte: 2011-12

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral