Culture Secretary promises to be 'cheerleader' for marketing industry

Secretary of State for Culture, Media and Sport Maria Miller
Secretary of State for Culture, Media and Sport Maria Miller

Maria Miller, Secretary of State for Culture, Media and Sport, has promised to be a "cheerleader" for the advertising industry, following the revelation that marketing generates £100bn of the UK's GDP.

Speaking to an audience of media and marketing professionals at the Advertising Association’s Lead Summit, Miller said: "Take it from me, Government is looking for ways to help industry grow."

"I am absolutely proud of the advertising industry in this country, the impact it has on our economy and our reputation abroad. I am determined to be its cheerleader," the minister added.

Miller, a former Texaco marketer and senior executive at ad agency Grey, said advertising had a key role to play in bringing the UK economy back into growth. She referred to the headline figures unveiled in the Advertising Association/Deloitte report, ‘Advertising Pays’, as "eye popping".

The report found that £16bn annual ad expenditure adds £100bn to the UK GDP.

Miller praised advertising as a "driver of investment, tourism and growth". She also called on the industry to help unlock the economic recovery by providing more support for SMEs.


  • £100bn impact on total UK GDP - £1 in advertising spend generates £6 for the UK economy.
  • £7bn in incremental benefit to UK e-commerce 
  • 550,000 jobs supported by £16bn annual advertising revenues
  • £5bn value of internet services available free to consumers  - search, social media, messaging (Source: Boston Consulting Group)
  • £2bn in agency service exports


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer