Trop50 launches limited-edition £555 designer dress

Trop50: rolls out limited-edition dress
Trop50: rolls out limited-edition dress

PepsiCo is unveiling a limited-edition designer dress, priced at £555, to celebrate the launch of Trop50, its Tropicana brand offshoot.

Tropicana has teamed up with fashion designer Richard Nicoll for the dress, 50 copies of which will go on sale today.

The dresses will be on offer from a pop-up shop in London, and then from the website, www.atelier-to-go.com.

PepsiCo is launching the limited-edition dress to promote its charitable credentials, with all the profits from the sale donated to the fashion charity, Fashion Targets Breast Cancer.

The Tropicana offshoot, Trop50 was launched in the UK market in January and is listed in all the major supermarkets, as well as Boots.

Trop50 is a new range from its flagship Tropicana brand. Its selling point is that it has half the calories and sugar of conventional juice. It is a blend of not-from-concentrate juice, sweetened with the herbal extract, stevia. It originally launched in the US.

Sales of Tropicana have dropped £25m in the UK over the past 12 months to October 2012, according to Nielsen.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers