Jessica Ennis to become face of Santander

Jessica Ennis: pictured with Santander UK chief executive Ana Botin
Jessica Ennis: pictured with Santander UK chief executive Ana Botin

Santander has signed a deal with Olympic gold medallist Jessica Ennis, who will become the first female face of the UK brand in its upcoming TV advertising campaign.

Santander, which in the past has used sports stars including Lewis Hamilton and Jenson Button to front advertising campaigns, said that the addition of Ennis to its cast of brand ambassadors would enable it to appeal more to women.

This time last year, the brand said it had overhauled its marketing strategy in favour of a more "human" approach.

Ana Botin, Santander UK's chief executive, said: "Santander UK's corporate partnerships with Vodafone McLaren Mercedes and Rory McIlroy have been extremely successful.

"I am delighted to welcome Jessica to our extraordinary Santander team, to build on the success of our existing partnerships and to form a new alliance for us, in a different sport."

Santander claims that its use of sports stars has raised its UK brand awareness from 20% to 94%.

Ennis, who won a gold in the London 2012 Olympic Games heptathlon, added: "Santander is a traditional bank, as well as one that focuses on giving value to customers through very competitive products.

"I'm proud to say I am one of those customers, and am really excited to be working with Santander and appearing in the new advertising campaign."

Ennis's other recent endorsement deals have included Jaguar, Coca-Cola-owned Powerade, BA, Aviva and Procter & Gamble's skincare brand Olay.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer