Audi hires BT marketer Nick Ratcliffe to top UK marketing post

Audi: recruited new UK head of marketing
Audi: recruited new UK head of marketing

Audi has appointed BT marketer Nick Ratcliffe as its UK head of marketing to replace Dominic Chambers, who left the company last year.

Ratcliffe, currently marketing director for BT Business, has prior experience of the automotive sector, having led the Mercedes-Benz brand in the UK for three years.

He has also previously held marketing roles at BMW, Citroen and Glaxo Pharmaceuticals.

Chambers, a former LG and Vodafone marketer, left the marque in December after 18 months in the post. He is not believed to have had a job to go to.

Ratcliffe joins Audi at a time when the brand, which is owned by Volkswagen, is riding high.

In January, it recorded the fourth-highest new car sales in the UK, sitting behind only Ford, Vauxhall and Volkswagen with a market share of 6.9%, according to SMMT figures.

Earlier this week, Audi kicked off its first augmented-reality ad campaign in the UK, to promote its R8 V10 Plus 'supercar' model.

Print and poster ads, created by BBH, are set to roll out on Friday (1 March). They will allow consumers to access a video of the car by using the Blippar image-recognition mobile app.

Audi declined to comment on Ratcliffe's appointment.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral