O2 recruits former Moneysupermarket.com marketer Paul Troy

Paul Troy: joing O2 as head of marketing strategy and customer experience strategy
Paul Troy: joing O2 as head of marketing strategy and customer experience strategy

Telefónica-owned O2 has hired Moneysupermarket.com marketer Paul Troy as it looks to rebuild its marketing team after two high-profile exits.

Troy will become head of marketing strategy and customer experience strategy at Telefónica UK. He replaces Simon Groves, who left earlier this month for Tesco Mobile.

Meanwhile, O2 is still seeking a replacement for marketing and consumer director Sally Cowdry, who is departing after 13 years to take the top marketing role at National Lottery operator Camelot.

Troy’s last major project as Moneysupermarket.com’s consumer marketing director was the launch of its ‘Astronaut’ TV ad.

He joined the price-comparison site in January 2011 from Barclaycard, where he had led the development of its ‘Waterslide’ and ‘Rollercoaster’ ads.

Moneysupermarket.com has hired ex-Innocent marketing director Gareth Helm in the new role of brand director.


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