HTC UK marketing chief exits ahead of ad campaign

HTC One: global campaign due to launch soon
HTC One: global campaign due to launch soon

James Atkins, HTC's UK head of marketing, has left the Taiwanese smartphone maker ahead of the launch of a global campaign for its flagship HTC One device.

Atkins has exited the company alongside HTC head of sales Mike Coombes, just days before UK chief Phil Robertson also left the company.

HTC did not give a reason for Atkins' departure.

According to some sources, Atkins and Coombes are to launch a start-up company.

Atkins joined HTC as head of marketing UK and Ireland in July 2011. Prior to this, he was commercial marketing manager at Freesat, the satellite TV service, between 2008 and 2011. He has also worked at LG, the Korean electronics giant.

HTC has not replaced Atkins as yet. Robertson is being replaced by Philip Blair, HTC EMEA vice-president of products and operations.

HTC is rolling out a major in-house marketing campaign for its flagship HTC One device soon.

The campaign is launching across 80 countries and marks HTC's biggest launch to date.

In January, the smartphone company parted ways with Mother, the incumbent on its estimated £100m global advertising business.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral