Govt approves Carphone Warehouse Tablets for Schools drive

Carphone Warehouse: rolling out 'Tablets for Schools' initiative
Carphone Warehouse: rolling out 'Tablets for Schools' initiative

Carphone Warehouse has won government approval for a major CSR initiative that aims to give all 11-year-olds access to tablet computers.

Andrew Harrison, chief executive of the mobile phone retailer, met education secretary Michael Gove last year to discuss the programme, with the aim of a national roll-out to schools by the end of 2013.

A Freedom of Information request made by Marketing has revealed that Gove gave the scheme his seal of approval, and instructed his officials to help Carphone Warehouse take the project forward.

The ‘Tablets for Schools’ initiative is being trialled at several locations, including Greenford High School in West London. Carphone Warehouse has partnered tablet-makers including Sony, Acer, Microsoft and Samsung for the provision of the devices.

Trials investigating the effect of tablets on attainment will conclude in September, when exam board AQA will publish a report detailing any correlative improvement in the results of year-seven pupils.

The team leading ‘Tablets for Schools’ includes Harrison, Dixons Retail chief executive Sebastian James, TalkTalk marketing director Olivia Streatfeild and Carphone Warehouse head of CSR Kesah Trowell.

The development follows last week’s announcement that education group Amplify, owned by Rupert Murdoch’s NewsCorp, has unveiled a tablet for US schools that will include learning programs for pupils and tools for teachers.

Last year, Murdoch admitted to the Leveson Inquiry that he, Amplify chief executive Joel Klein and Gove had met in 2011 to discuss several matters, including education.

A schools policy adviser at the Department for Education stressed that ‘Tablets for Schools’ is a ‘not-for-profit initiative’ and is being run ‘independent of government’.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message