Accenture mulls move into cycling sponsorship

Peter Thomas: managing director of marketing and communications, UK and Ireland at Accenture
Peter Thomas: managing director of marketing and communications, UK and Ireland at Accenture

Accenture, the management consulting giant, is considering a move into cycling sponsorship and is expected to renew its sponsorship as the official technology partner of the RBS 6 Nations rugby tournament.

The UK arm of Accenture initially signed up as an RBS 6 Nations sponsor for the 2012 and 2013 season.

It is now expected to extend this contact for at least another two years.

Peter Thomas, managing director of marketing and communications, UK and Ireland at Accenture, said: "We are in discussion with the 6 Nations about what the next period would look like. We want to be involved in the sport and think it matches our audience."

Accenture does not use its sponsorship of the 6 Nations to promote its brand visibility, but instead uses it as a means to showcase its technology.

Last year, it helped build the official Six Nations mobile app, which offers tournament news, live scores and video highlights.

Thomas is hoping to build on this with more activation in the coming years.

Accenture's sport sponsorship focus in the UK is on rugby and sailing. However, it is considering a move into cycling sponsorship.

Thomas said: "There is the possibility of doing something in cycling. We are tracking it."

It is unclear if Accenture is looking to align itself with an individual team or a particular event.

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