Accenture mulls move into cycling sponsorship

Peter Thomas: managing director of marketing and communications, UK and Ireland at Accenture
Peter Thomas: managing director of marketing and communications, UK and Ireland at Accenture

Accenture, the management consulting giant, is considering a move into cycling sponsorship and is expected to renew its sponsorship as the official technology partner of the RBS 6 Nations rugby tournament.

The UK arm of Accenture initially signed up as an RBS 6 Nations sponsor for the 2012 and 2013 season.

It is now expected to extend this contact for at least another two years.

Peter Thomas, managing director of marketing and communications, UK and Ireland at Accenture, said: "We are in discussion with the 6 Nations about what the next period would look like. We want to be involved in the sport and think it matches our audience."

Accenture does not use its sponsorship of the 6 Nations to promote its brand visibility, but instead uses it as a means to showcase its technology.

Last year, it helped build the official Six Nations mobile app, which offers tournament news, live scores and video highlights.

Thomas is hoping to build on this with more activation in the coming years.

Accenture's sport sponsorship focus in the UK is on rugby and sailing. However, it is considering a move into cycling sponsorship.

Thomas said: "There is the possibility of doing something in cycling. We are tracking it."

It is unclear if Accenture is looking to align itself with an individual team or a particular event.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers