McDonald's revives Monopoly-theme promotion with digital gaming functionality

McDonald's: launches digital-gaming version of McDonald's Monopoly promotion
McDonald's: launches digital-gaming version of McDonald's Monopoly promotion

McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance to win cash and product prizes via mobile devices.

Now into its eighth year, McDonald's Monopoly Fortunes rolls out today and will run across UK restaurants for six weeks.

Where previously the game could only be played on a paper "peel-and-play" game board, McDonald's is now offering customers the chance to play through mobile and tablet devices by entering a unique code from each sticker onto a virtual game board.

Prizes range from £50,000 in cash and Honda Civic cars, to millions of McDonald's food products. The fast-food chain has also tied up with Best Western to offer more than 1,200 breaks to winning customers.

As part of the game, McDonald's is bringing four products back to its menu, including the Quarter Pounder Deluxe and Cadbury Creme Egg McFlurry.

McDonald's will support the return of Monopoly with an ad campaign, by Leo Burnett, spanning TV, outdoor, digital and point-of-sale. The TV ad, in 20- and 30-second formats, will show Mr Monopoly protecting the fortunes in his futuristic lair.

The brand will also promote the game through digital channels, with a YouTube homepage takeover and updates on its McDonald's UK Facebook page. Media and digital ads were bought by OMD.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug