Tesco to give away tablets in Google Street View Easter egg hunt

Tesco: runs online Easter egg hunt
Tesco: runs online Easter egg hunt

Tesco is running an online Easter egg hunt using Google Street View that will give away prizes including tablet computers.

Participants can find out where the eggs are hidden by visiting a microsite  and using the GPS on their phone or entering their postcode to begin the search.

Players who find three eggs can claim a chocolate bunny in-store or online, using a digital coupon, while those who find a golden egg will win a tablet.

News of the mobile-focused activity comes as Tesco also runs a mobile marketing campaign that messages women in geo-fenced areas with offers about money off their next shop.

The activity marks one of the first projects of Jude Brooks, head of social communities and insight, since she joined Tesco in the New Year from Coca-Cola, where she held an interactive manager role.

Brooks heads a team of around 10 social media specialists who are in charge of Tesco's Facebook, Twitter and YouTube channels, and reports to digital and social director Tom Daniell.

The seasonal Easter digital activity follows on from the 'Pull-A-Cracker' campaign Tesco ran at Christmas, which Tesco claims had thousands of Twitter users pulling a virtual cracker with friends.

Brooks said:  "Our customers loved 'Pull-A-Cracker' at Christmas, so for Easter we wanted to find another way to bring people together online to join in the fun."

Tesco will also launch a 30-second television ad on Sunday 24 March that features a family sitting down for an Easter lunch, while the youngest child searches for an Easter egg.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug