The prize will recognise the UK’s best talent in contemporary art and craft. A campaign promoting the activity will run in the Financial Times.
The winner will receive a £10,000 bursary and public -exhibition at the St Pancras Renaissance Hotel in London.
The competition will be judged by the Perrier-Jouët Arts Salon, which includes fashion designer Nicole Farhi and Tony Chambers, editor of Wallpaper*.
It follows the launch of a limited-edition Champagne ‘flute tree’, created by Dutch designer Tord Boontje.
Patronage of the arts has been a key pillar of Perrier-Jouët’s marketing strategy since the brand’s inception.