Starbucks claims new ground in coffee-chain wars with espresso launch

Starbucks: to introduce Origin Espresso brand next month
Starbucks: to introduce Origin Espresso brand next month

Starbucks is claiming a first in the coffee-chain wars by introducing a choice of two espressos, with the launch of its latest espresso variety supported by a multi-million pound campaign that will invite consumers to try it for free.

The company is to launch Starbucks Origin Espresso in the UK next month.

Consumers will be able to order a latte made from either its existing Starbucks Espresso Roast or the new Starbucks Origin Espresso, the first variety of which will be Guatemala Antigua.

Subsequent varieties will be launched under the Starbucks Origin Espresso brand throughout the year, as Starbucks bank on more customers wanting variety.

The Europe-wide launch of Starbucks Origin Espresso will be backed by a multi-million pound advertising campaign, which, as a gimmick, will ask customers to try the new espresso for free.

Ian Cranna, vice-president of UK Marketing for Starbucks, said: "Increasingly sophisticated British coffee drinkers are looking for choice and the chance to explore something new."

Additionally, Starbucks is converting its St Martin's store in London into a store which will showcase the brand's technology and innovation.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material