A change of approach and a fresh start for Marketing

This should feel momentous: the last-ever weekly printed Marketing. From now on, we're starting work on a new monthly magazine that will be more informative, more provocative and more beautiful.

Since I've occupied the editor's seat for only a few months - and was brought in with a clear brief to take the magazine monthly, rebuild our website and develop a portfolio of app titles, starting with a monthly tablet magazine - I've been itching to move on to the new Marketing. The passing of the weekly couldn't come soon enough.

Yet my first magazine job was on Marketing, 20 years ago. Back then, it was a hefty A3 size, with a photographic cover and an earnest approach. It never matched the glamour of its sister magazine, Campaign, but felt more important, somehow: its weekly voice punctuated the publishing silence like cannonfire.

Over the past two decades, a lot has changed for Marketing and for marketers (thank goodness, otherwise landing back here 20 years after my arrival would have been a thoroughly depressing prospect).

Digital, of course, has been the biggest shift: a whole new way of enlivening and distributing content, and doing so more cheaply - but not always with the same impact and durability enjoyed in a print-only world. So, while we are very firmly a digital-first publisher, I nearly swooned the other day when a major commercial partner told me his main interest lay in what we could do for him in print.

But perhaps the most exciting thing about all our changes is the chance to take a new perspective on our readers: what marketing is now (pretty much everything, isn't it?) and why marketers have never been more pivotal. We're aiming to better position ourselves at the crux of a group of people and companies who are using new marketing techniques and technologies to drive change and success. If that's you, stay tuned.

In the meantime, Marketingmagazine.co.uk is the place to get your daily Marketing fix. Sign up for our mobile-friendly bulletins and follow us on Twitter for alerts and updates. And we'll see you on tablets and in print again at the end of April.

To subscribe to Marketing call 01604 828 702, or go to http://shop.haymarket.com/marcomms/

Claire Beale

Follow @MarketingUK

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug