Birds Eye tops the Adwatch chart

Birds Eye: Polar bear character
Birds Eye: Polar bear character

Marketing's unique weekly analysis of ad recall in association with TNS.

This week's Adwatch chart sees the latest Birds Eye ad at the top with 56% recall, while Aldi remains in second place. 


table headerWhich of the following TV commercials do you remember seeing recently?
Latest rank Mar-27 Brand Recall
1 (-) Birds Eye  56%
2= (2) Aldi  47%
2= (-) Sensodyne  47%
2= (-) Walkers  47%
5 (-) Asda  40%
6 (-) HSBC  39%
7 (-) Bertolli  38%
8 (-) Quorn  35%
9 (8) Tesco  30%
10= (-) O2  28%
10= (-) KFC  28%
12= (-) Marks & Spencer  26%
12= (-) Colgate  26%
14 (-) Voltarol  25%
15= (-) Ladbrokes  24%
15= (-) Pizza Hut  24%
17 (-) Three  22%
18= (-) Simply Be  21%
18= (-) Cancer Research UK  21%
20 (-) Vauxhall  20%

Adwatch research was conducted from 28 March - 2 April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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