Coke and Coke Zero 'taste the same', claims TV ad

Coca-Cola: latest ad focuses on taste test
Coca-Cola: latest ad focuses on taste test

Coca-Cola is launching a Coke Zero TV campaign that showcases the brand's "taste the possibilities" ethos with a novel twist.

Coca-Cola is heavily marketing what it believes is the closeness in taste between regular Coke and its lower-calorie offshoot, Coke Zero.

The ad marks a shift for the Coke Zero brand, as its advertising of late has focused on its James Bond tie-up with 'Skyfall'.

It shows cinema-goers who ordered a Coca-Cola in a red branded cup cup, getting a Coke Zero instead.

The ad reveals that most of the audience were taken aback when they pulled out the black cups to find they had been drinking Coke Zero  – indicating the closeness in taste of the two drinks, claims Coca-Cola.

The campaign is launching across the UK and parts of North Western Europe, following its airing in Spain and Italy.

The ad was created by Publicis and airs for the first time in the UK today.

The TV ad is part of a wider campaign that will run across digital, outdoor and print, along with in-store activity.

Zoe Howarth, marketing director for Coca-Cola Great Britain, said: "The new Coke Zero campaign encourages continued dialogue with our target audience, portraying a new and engaging side to the brand while still communicating the Coke Zero ethos."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug