Topshop inspired by pub wallpaper and carpets for new collection

Topshop: inspired by pubs
Topshop: inspired by pubs

Topshop has taken its inspiration from pub-style prints for its new season collection.

Showcasing its Autumn/Winter 13 Unique line – the brand’s premium designer range - Topshop said it had also referenced old photos of "football managers in their sheepkins", plus other photos of the North and 90s grunge. Its aim was to capture "authentic Britishness".

"This has to be the first time [for Topshop], or probably any other fashion brand, to look to old pub wallpaper prints and carpets," said a spokeswoman.

The collection will hit shops in September, with prices ranging from £50 to £750.

The 37-piece collection is a "move on" in terms from its Spring/Summer range - which centred on simple styling and monochrome - in terms of the brand’s development under its new design team, the spokeswoman added.

"It’s still very wearable; with Unique it’s important that it can be worn by the average girl. It’s a range that real girls want to wear."

Last week, Debenhams revealed it was using ‘real’ women as models, including a Paralympic amputee and other models who are size 18, 5ft tall and aged 69.

However, Topshop said that, while it catered for sizes up to 16, it was not currently considering using non-traditional-sized models in its campaigns.

The Unique A/W13 collection debuted at London Fashion Week, but this is the first time it has been shown off the catwalk ahead of launching in stores.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message