Starbucks joins Suspended Coffee homeless initiative

Ian Cranna: vice-president of marketing at Starbucks UK
Ian Cranna: vice-president of marketing at Starbucks UK

Starbucks has signed up to a charitable initiative called Suspended Coffee, which allows customers to buy a coffee and then reserve one for the homeless.

The move comes as Starbucks seeks to improve its CSR credentials, in light of last year's controversy around the coffee-chain's tax avoidance.

Ian Cranna, vice-president of marketing at Starbucks UK, said: "Coming soon, when a customer buys a Suspended Coffee, we will provide coffee to that value to our long-standing community charity partner Oasis, which will distribute it through community hubs across the UK."

The Suspended Coffee initiative was pioneered in Naples, Italy, and was designed to give coffee drinkers the opportunity to make a charitable donation by reserving a coffee for those unable to afford to buy a drink.

Starbucks has developed its own version of the initiative, so that the coffee chain will match the value of each Suspended Coffee with a cash donation to the Oasis charity.

Cranna added that the campaign "will provide warmth and comfort for those looking for food or a hot cup of coffee".

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug