Creative behind the idea reminds people that pillows weigh three times their original weight after two years with the extra weight due to dead skin cells and things that feed on them.
The Australian pillow company changed its entire production and distribution model to incorporate a 'date stamp' on each pillow idea and the company claims sales have increased of 345%.
Clients: Adam Heathcote, general manager and Lucinda Kew, product development and marketing manager
Agency: Happy Soldiers
Creative: John Kane and Ben Sampson