Innocent appoints marketing chief Douglas Lamont as new chief exec

Dpuglas Lamont: appointed first chief executive of the Innocent group
Dpuglas Lamont: appointed first chief executive of the Innocent group

Douglas Lamont, Innocent group marketing and innovation director, will become the company's first chief executive as the co-founders step away from the business.

Lamont has been promoted to take the helm next month, once Richard Reed, Adam Balon and Jon Wright relinquish the day to day running of the business after Coca-Cola increased its stake in Innocent to more than 80%.

The co-founders will remain as shareholders and sit on an executive committee that will support the business and its management team. 

Reed said:  "His leadership role recognises the brilliant work Douglas has done at Innocent since he joined back in 2006, including leading our move into juice - the most successful launch in Innocent history."

Two new board member appointments are being made, including the new group marketing and innovation director Franz Bruckner, who was previously the European marketing director.

Lamont was made marketing and innovation director in February 2012 after marketing director Thomas Delabriere left the company to take up a job at Mars.

Innocent first hired Lamont in October 2006 as its "head of new opportunities" and promoted him to the managing director of its This Water brand in September 2007, before he was eventually made director of innovation in May 2010.

Members of the restructured executive board have also received new responsibilities, with UK commercial director Dave Pickup becoming UK managing director, and business planning director Giles Carter appointed to a European managing director role. 


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer