Bacardi offers Facebook fans chance to party with Rafael Nadal

Rafael Nadal: hosts Bacard competition running on Facebook
Rafael Nadal: hosts Bacard competition running on Facebook

Bacardi has unveiled a Facebook competition to promote responsible drinking, offering entrants the chance to attend a luxury party in Mallorca hosted by tennis star Rafael Nadal.

'The Champions' Party', is being hosted by Nadal as part of his role as the rum brand's global social responsibility ambassador.

It will be held at Castell de Manresa, a luxury villa on Nadal's home island of Mallorca, Spain, in July. The tennis player has helped to organise the entertainment, food, music and drinks for the one-off Balearic island event.

Legal drinking-age consumers can enter the 'Mix with Rafa' competition via the 'Champions Drink Responsibly' Facebook page by answering three questions relating to responsible drinking behaviour. The competition closes later this week on 18 April.

Meanwhile, Bacardi has also unveiled a new T-Sign app aimed at encouraging its 800,000-strong Facebook community to upload images of themselves and their friends replicating the ‘Time Out’ hand sign. The best photos will be featured on the T-Sign gallery on Facebook. Nadal is also featured using the gesture in the latest Bacardi advertising campaign.

Mark de Witte, the business unit managing director with responsibility for initiative in Europe, said: "We are convinced that together we can communicate the importance of responsible drinking to legal drinking age consumers around the world."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers