Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

Digital brand of the year nominees
Digital brand of the year nominees

The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast your vote.

The award recognises the brand that has used digital media to execute innovative ideas and achieve marketing success during the past 12 months.

The shortlist below was chosen by Marketing and Brand Republic, and the winner will be announced at the Rev Awards ceremony in London on 17 May.

Click here to vote. The deadline for voting is 30 April.

The case for Burberry

Burberry has turned luxury marketing on its head by segmenting customers via social influence not traditional demographics. Burberry has embraced instagram and live streaming of its shows to make the brand accessible without sacrificing its premium positioning. Its use of digital has transformed the whole business – with collections moved forward so you can buy directly from its digital catwalk.

The case for Heineken

With effective social marketing such as their current ‘Open Your World’ campaign and partnerships with James Bond, Heineken find itself topping the social media charts against all other beer brands across Facebook, Twitter and YouTube.

The case for Kickstarter

Kickstarter has fast become a one shop stop for the very best in new product innovation and even picked up its first Oscar for a Kickstarter-funded film. It has single-handedly transformed the route to market for young brands across the globe.

The case for Net-a-porter

Net-a-porter has seen huge digital growth, embracing apps, becoming the market leader in shoppable content and the ultimate ecommerce media brand. This year has also seen the launch of their digital magazine The Edit.

The case for Nike

With Nike+ and then Fuelband, Nike has developed into the ultimate digital utility brand. Although not an official Olympic sponsor it still received huge cut through on social media channels throughout the Games.

The case for Red Bull

At the forefront of digital content marketing, Red Bull has gone from strength to strength by aligning itself with extreme sports and action and producing some of the world’s most watched virals. With quality content available across the social sphere, Red Bull now possesses one of the top online properties. Its Facebook page boasts 26.8 million likes and sees Red Bull rank in the top 50 branded pages in the world

The case for Skittles

Reasonably new to the online/social media game, Skittles has certainly made an impact with its off-beat approach. Keeping audiences entertained with oddball updates and quirky tweets, the brand has seen its social following engaging on an enviable level: proof that the more human approach is the most effective.  

The case for Topshop

According to a London Fashion Week study, Topshop is fashion’s most social media savvy high street brand.  Already ahead of their rivals on Google+, Topshop is constantly striving to engage an already mobile savvy audience in new and interesting ways. Its ‘Customise the Catwalk’ campaign allowed customers to instantly alter the model’s looks when they walked on the runway as well as buy the look there and then.

To book your seat at the Rev Awards 2013 click here or contact Chantal Kerr-Sheppard at

For the latest news on the Awards, check us out on Twitter, click here for more.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer