Samsung drafts in cast of hundreds for epic charge

Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.

A man sitting on an armchair halts the onslaught with his hand to demonstrate the motion sensitive controls used by Samsung Smart TVs.

Brand: Samsung 

Client: Guy Kinnell, head of TV and AV at Samsung Electronics UK & Ireland

Agency: CHI & Partners

Creatives: Jonathan Burley and Rick Brim

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Apple iPad's Oscar viral with Martin Scorsese will inspire young film-makers
Marmite rescues 'neglected' z-list celeb Dean Gaffney in YouTube spot
British Heart Foundation asks chocolate lovers to 'dechox'
Born Free highlights disappearing animals in outdoor campaign
Domino's app translates belly rumbles into personalised order suggestions
Temperature-triggered Corsa ads react in real time
Undercover female stunt driver terrifies date in Ford Mustang prank
Watch: Vinnie Jones gives atrocious Spanish lessons for Three
Samsung will send your Valentine's Day love notes on Twitter
Skoda's eye tracking tech is watching you
Drone delivers flowers to couples in Valentine's Day stunt
Skoda employs augmented reality in outdoor campaign
WATCH: Public reacts to $20,000 sale of McDonald's Big Mac sauce
Disney reinvents Cinderella's glass slipper with Jimmy Choo and Ferragamo
Marriott uses Skype call data to identify British rugby fans abroad
Topman crowdsources music video through YouTube
BMW rugby spot tracks 'The Road to Twickenham'
Lionel Messi, Luis Suarez and Neymar are lads on tour for Qatar Airways
Snickers Brady Bunch spot racks up 10m views in days
Tower of London 'poppies' artist on the relationship between art, creativity and life
Glacéau Smartwater brings solo dining experience to London
Britvic collaborates with 'funk poet' and Royal Philharmonic Concert Orchestra
Employers urged to 'endorse' homeless young people on LinkedIn for charity ad push
Giant Top Gear effigy of The Stig erected in Warsaw publicity stunt
Buzzfeed and Friskies in purrfect harmony for Super Bowl viral
Marmite sets up 'Marmageddon' helpline for neglected jars
Giant polar bear unleashed in London for Sky Atlantic stunt
Land Rover continues #hibernot campaign with star-studded winter BBQ
Lexus goads competitors in hi-tech outdoor campaign
Unilever creates Marmite and Pot Noodle Easter eggs