Inspired by greatness

It feels right to kick off the new Marketing with a fresh focus on new talent and techniques. I've spent a lot of time with the industry's rising stars over the past few weeks, and have almost always come away fired up by their openness, ambition and guts.

As you'd expect, tomorrow's CMOs have an amazing appetite for using new approaches and technologies to push marketing to the heart of the corporate agenda. And with perfect timing, The Marketing Society's annual shortlist of the best marketing leaders is also a great reminder of excellence from the past year: those marketers who have taken risks and explored new creative territory and technology to drive growth for their brands. Don't forget to cast your vote. These are the stars - today's and tomorrow's - leading marketing work beyond a functional discipline to root it as a fundamental platform on which successful businesses are built. As Will Harris writes, now everything is marketing.

Spencer Stuart's Grant Duncan nails it when he argues that: "The modern marketer must avoid being parochial and isolated and instead gain exposure to a wide array of different functions, business challenges, product categories and geographies."

We will develop these themes over the coming months, exploring the role marketing plays in building businesses, and celebrating those who continually push beyond the safe and the bland. We want more companies to echo O2 CEO Ronan Dunne's philosophy: "Your brand should lead your company, rather than your company lead your brand." And we want more marketers to be equipped and confident enough to make that happen.

On, we are streamlining our approach into three core channels: Knowledge, Craft and Careers. They are the tenets that will also infuse our magazine and tablet edition with the best learnings and the pinnacle of creative marketing communications. Sir John Hegarty curates our Craft section here, showcasing inspiring work and reminding us that brilliant creativity is integral to growth.

If you're not yet a subscriber but want to join us on this journey, go to In the meantime, check out our tablet edition of this magazine in the Apple App store (there's additional content and interactivity); the first two issues are free.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer