Bowie obliterates the past with new album

One of the biggest comebacks in music history was accompanied by an equally impressive campaign playing off the new album cover.

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The white square represents the spirit of great music, which forgets or obliterates the past due to its ‘of the moment’ nature.

Company: Sony Music

Brand: David Bowie: The Next Day 

Marketer: Ken Marshall, head of marketing at Sony Music UK

Agency: In-house

Creative: Jonathan Barnbrook

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