Lucozade offers glucose-powered lyrical journey

Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.

The irreverent ad for the GSK-owned brand sees central character Dan complete a series of mundane and extraordinary activities, such as hedge trimming, dog walking, tree chopping and crocodile wrestling.

Brand: Lucozade Energy

Client: Jon Roberts, global marketing head Lucozade

Agency: Grey London

Creative: Darren Wright





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