Lucozade offers glucose-powered lyrical journey

Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.

The irreverent ad for the GSK-owned brand sees central character Dan complete a series of mundane and extraordinary activities, such as hedge trimming, dog walking, tree chopping and crocodile wrestling.

Brand: Lucozade Energy

Client: Jon Roberts, global marketing head Lucozade

Agency: Grey London

Creative: Darren Wright

 

 

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Air France interrupts films to deliver 'non-stop' film message
School bus turns into Mars shuttle in Lockheed science push
Jaguar first brand to advertise on world's tallest skyscraper
Kronenbourg brings back Eric Cantona for beer-delivering Alsatians spot
Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch
Amnesty International highlights homophobia in Turkey with gay turtles
Boots launches 'Soltan Sun Ready' summer safety campaign in schools
Selfridges fights female objectification in balletic lingerie campaign
Plan International 'make-up vlogs' become sinister paedophile scenarios
New Balance confronts inner demons in ad starring Aaron Ramsey and Joe Root
Airbnb targets families for the first time with 'Live There' campaign
Boots No7 pits 52-year-old ballerina against her 19-year-old hologrammatic self
Taylor Swift granny dances for latest Apple Music spot
Currys PC World launches six comedy idents for 'The Gadget Show'
Land Rover claims first with live test drives on Periscope and Facebook Live
Hundreds of hitchhikers sent across Europe with only Red Bull as currency
Actor Michael B. Jordan pokes fun at Kobe Bryant in Apple TV spot
Gillette launches razor subscription service Gillette Club
Apple brings back the Cookie Monster for 'behind-the-scenes' iPhone 6s footage
Nike likens French footballer Matuidi's career to exploding star in YouTube ad
Cadbury adopts new Coke-like tagline 'Tastes like this feels'
Apple gives voice to autistic teen Dillan through technology
Global Radio chief Stephen Miron on making tough decisions and standing by them
Guinness aims for African success with new beer created especially for the continent
Heinz motivates army of growers with promise of DIY ketchup
Ben & Jerry's urges Londoners to 'give a fudge' and vote
Eurostar uses Instagram 'tapestry' to show life onboard new e320 train
You are what you eat: Flora tours 'Florasaurus' dinosaur made from plants
Expedia takes girl with cancer on dream virtual journey to Argentine Pampas
Domino's creates custom Snapchat lenses for 'mouth-boggling' campaign