Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

This week's top ad is for Fosters Gold Lager, followed by Argos in second and Morrison's in third.


Which of the following TV commercials do you remember seeing recently?
Latest rank Brand Agency/TV buyer Recall
1 Foster's, Gold lager Adam & Eve/Starcom MediaVest 52
2 Argos CHI & Partners/Mindshare 43
3 Morrisons DLKW Lowe/MEC 38
4 Homebase Leo Burnett/Mindshare 35
5 Asda Saatchi & Saatchi/Carat 34
6 Pom, fruit juice In-house/in-house 33
7= Domino's Big Communications/Arena Media 32
7= Currys/PC World M&C Saatchi/Walker Media 32
9 Sainsbury's Abbott Mead Vickers BBDO/MediaCom UK 28
10 Aldi McCann Manchester/UM Manchester 27


Adwatch research was conducted from 18 April - 22 April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000)

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