Aga illustrates its robustness and lack of complexity

The robustness, lack of complexity, easy of use and evenness of cooking temperatures extolled by the cast iron cooker brand are cleverly referenced in a series of press ads.

An image of an oven and boxing glove-hybrid is a nod to the Aga Rangemaster’s robustness, while buttons of all shapes and sizes allude to the stripped-down design of the cooker.

Brand: Aga Rangemaster

Client: William McGrath, group chief executive at Aga Rangemaster

Agency: MNDB

Creative: Adam Staples and Paul Miles



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