Tesco relaunches Clubcard website to emphasise rewards

Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.

  • The new Tesco Clubcard website

    The new Tesco Clubcard website

  • The previous Tesco Clubcard website

    The previous Tesco Clubcard website


The supermarket has overhauled the website today to move the emphasis away from functionality of the scheme and towards the rewards Clubcard offers.

Visitors to the site will now be able to rate and review the Clubcard rewards, which Tesco has illustrated with photography to create a more "emotional" experience.

Digital agency LBi has created the "flexible" new site, which Tesco will now develop in-house.

Katie McQuaid, Clubcard director at Tesco, claimed the website "brings to life the benefits of being a Clubcard member" and added the reviews aimed to "encourage members to try something new and make the most of everything that Clubcard has to offer".

News comes as Tesco aims to place greater emphasis on the Clubcard brand with a free entertainment service for Clubcard users.

Tesco will use its Blinkbox platform to provide TV and movie content via the Clubcard TV service, which will require customers to enter their 16-digit Clubcard number and postcode to access content.

The supermarket is developing the Clubcard TV proposition in its "digital campus", which will aim to make London the base of the most future-facing areas of its business.

 Follow @mattchapmanuk


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer